Genuine Engagement Via Custom Publishing

I love to see agencies produce high quality content for their clients.
When a brand has an enthusiastic following (like Nike, VW or Apple) it makes perfect sense for the brand to push past advertising into editorial. That’s what a select few clients and agencies are doing, VW and LaBov & Beyond being two.
For the 12th consecutive year the Fort Wayne agency–which we recently profiled–is producing the Volkswagen of America’s owners magazine, Das Auto.
As it has with previous issues of the magazine, LaBov & Beyond will handle all aspects of both 2009 issues of Das Auto, including writing, design and custom photography, along with overseeing the prepress and retouching of the more than 750,000 printed copies of each issue.
LaBov & Beyond produced its first issue of Volkswagen of America’s owner magazine, known then as Driver Magazine, in 1997. The agency is also responsible for the online version of the magazine.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.