Adpulp
Advertising News and Know-How
The Super Bowl is coming. The Super Bowl is coming. No Paul Revere's ghost hasn't started blogging herein, but The Super Bowl is coming. According to USA Today, Sketchers' Super Bowl ad will feature a French Bulldog and Mark Cuban, not Kim Kardashian (as it did last year). In response to Sketchers' new ad, a greyhound protection group has collected almost 50,000 signatures from folks who want the brand …
Continue Reading about Sketchers Dogged By Activists As Super Bowl Approaches →
KFC is out to win hearts and minds with its latest family-based public relations campaign. The fast feeder gave one military family an emotional and unexpected reunion this week. The 17-year-old twin daughters of Capt. Cherissa Jackson arrived at a Baltimore-area restaurant to help KFC employees assemble gift packages, but the gift turned out to be all theirs. And check it out, the brand needn't bother making …
Continue Reading about KFC Tries To Be Finger Lickin’ Good Again →
Because it is the season to do so, we've been observing TV ads from the Republican candidates, but have yet to feature any of Newt Gingrich's televised appeals in these pages. Here's some of his latest offerings, all with a familiar theme. Gingrich also launched a new microsite recently, called Stop Romey's Pious Baloney. Some on the right fear Gingrich's tearing down of the party's …
Continue Reading about Romeny’s Just Another Privileged Yankee, Says Gingrich →
Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like "Where's the beef?" or "Plop plop fizz fizz oh what a relief it is." Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact. It seems Arnold Worldwide is aiming for (but not quite reaching) this kind of thing with "The Egg …
Continue Reading about The Egg McMuffin of Copy Techniques →
"I simply cannot imagine a smart person being bored, ever." -Luke Sullivan Copywriter, creative director, author and educator, Luke Sullivan, doesn't believe that creative people get bored. Good creative people are naturally interested in everything, curious about everything. They inhale the world. Sullivan also suggests that one not let on that they're bored with, or at, work. I understand why he's giving …
Continue Reading about Boredom Is Desired, Because It Means Change Is Imminent →
In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That's a crime and our future is the victim. To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and the Ad Council today unveiled a new a new television public service announcement featuring NBA All-Star …
Continue Reading about LeBron Puts Finger In Educational Dike →
Levi's is auditioning real life models for an upcoming campaign on photo sharing site, Instagram. Here are two slightly racy entries into this latest iteration of a social/promotional contest: To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag #IAmLevis. That's it. The taste makers in San Francisco and …
Continue Reading about If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis →
Gaming addictions are not as devastating as addictions to food or alcohol, but it is an addiction, all the same. Yet, that isn't stopping one popular game company from selling the addictiveness of their game right in their copy. Play this game with both your Droid or iPhone/iPad-toting friends. Experience for yourself why millions are addicted to the word building, triple score seeking, chat bubble sending …
Continue Reading about Game Layer Warning: Enter At Your Own Risk →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
