If Your Are Levi’s, Say So On Instagram and Twitter #IAmLevis

Levi’s is auditioning real life models for an upcoming campaign on photo sharing site, Instagram.

Here are two slightly racy entries into this latest iteration of a social/promotional contest:

To participate in this vanity project, you need an iPhone loaded with the Instagram application. Take a photo and load it to Instagram with the hashtag #IAmLevis. That’s it. The taste makers in San Francisco and Portland (where Levi’s ad agency is located) will follow up with the amateur photogs and their subjects they like best.

Voyeurs can visit Twitter now and search the hashtag #IAmLevis.

via: Esquire.com



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.