KFC Tries To Be Finger Lickin’ Good Again

KFC is out to win hearts and minds with its latest family-based public relations campaign.

The fast feeder gave one military family an emotional and unexpected reunion this week. The 17-year-old twin daughters of Capt. Cherissa Jackson arrived at a Baltimore-area restaurant to help KFC employees assemble gift packages, but the gift turned out to be all theirs.

And check it out, the brand needn’t bother making a commercial about it, because the local Fox affiliate was there to do it for them.

The elaborate reunion was arranged by KFC as part of a 2012 campaign to bring military families together, according to WUSA9.

John Cywinski, President of KFC, said. “It’s truly an honor to help bring this wonderful family together again after being apart for so long. We’re looking forward to bringing more families together throughout 2012.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.