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Advertising News and Know-How
SEATTLE—It's Friday afternoon in August. The agency is empty but for a handful of dedicated souls working on a new business pitch. Mike Hayward, Executive Creative Director at Copacino + Fujikado, greets me warmly and shows me around the agency's 7th-floor offices. C+F will enjoy its 20th anniversary in 2018. Hayward, a copywriter, started at the agency 13 years ago. He's a home-grown creative leader at one of the …
Continue Reading about Spotlight on Northwest Creative: Copacino + Fujikado →
Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some sharp ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated like the manufacturing process, repeatable and reliable in its methods, and …
Continue Reading about Ad Making Is Not Manufacturing, It’s A Discovery Process →
Real estate prices in many major U.S. markets are totally out of hand. This leads to stiff competition for the most desirable properties and in some cases, multiple bids, cash offers, and the waving of the inspection period. Realtor.com is in its own death-match with Redfin. Redfin has native-to-the-web usability, which may lead users to develop a real estate viewing habit. Realtor.com, on the other hand, has up …
Continue Reading about You Need A Realtor To Get The Deal Closed →
If @Apple's brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it. Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium. Tim Nudd of Adweek provides context: That Apple is finally joining Instagram may be a …
Continue Reading about Social Media Marketing Is Fast; Control Freaks Step Back →
In a brilliant experiential move that may surprise and delight snack food lovers, Cheetos will open its first-ever fine-dining pop-up restaurant called The Spotted Cheetah in Tribeca in NYC from August 15th through 17th. https://youtu.be/mvNRScPSiK4 Celebrity Chef Anne Burrell has curated the ultimate Cheetos dining experience, featuring 11 of her signature dishes – from Cheetos grilled cheese and tomato …
Continue Reading about More Cheetos! Don’t Hold Back, Cat. →
Too many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There's a much higher standard for the industry's output—the intended audience for the work. Did they bite or did they ignore? That's the ultimate test of any ad campaign. Having said that, there are a handful of award shows that are either so prestigious (Cannes, One Show, …
Continue Reading about Epica Is An Award Show With A Marked Point of Difference →
The citizens of Marietta, GA take fried chicken seriously. In 1963, Georgia Tech architectural student Hubert Puckett designed the town's BIg Chicken landmark for what was then called Johnny Reb's Chick, Chuck and Shake. According to the Atlanta Constitution Journal, KFC considered tearing down the bird structure in 1993 after high winds damaged it, but people protested. Today, the Big Chicken is bigger and …
Amy McGrath is a retired fighter pilot. She's also a Democrat. Now, she's running for Congress in Kentucky's sixth district (a seat currently represented by Republican Andy Barr of Lexington). I like how the 2018 election is shaping up. https://youtu.be/CcjG2fK7kNk From her campaign site: "When my country called, I proudly served to defend our nation against those who would do us harm. Today, a …
Continue Reading about Return to Sanity: Lt. Colonel Amy McGrath (Ret.) For Congress →
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