Led by the vision of Director Ramaa Mosley, creatives from across America — filmmakers, producers and editors -- joined the #WomenForTheWin Initiative, donating their time and energy to create commercials for women running for political office across the U.S. Here are two: U.S. Congress candidate, Adrienne Bell from Women For The Win on Vimeo. Alhambra, CA, City Council: Andrea Lofthouse-Quesada from …
Frost Bank Believes in the Power of Optimism To Change Lives
Banks are another in a long list of industries going by the wayside, thanks to the unrelenting tide of digital disruption. However, there are always survivors who manage to adapt and thrive. Frost Bank is a Texas financial institution with a century and a half of service under its belt. Can you imagine the number of successful adaptions the bank has made since its founding? Texas, the nation and the economy have …
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Dear Advertising Professional: Don’t Become Toast
There are few ad blogs left standing today. Most of them are toast. One ad blog that curious minds like to visit is The Agency Review by Martin Bihl, a site full of excellent book reviews and more. I was reading Bihl's interview with Luke Sullivan, a.k.a. Saint Luke and this one passage stood out, among many fine passages. Here’s the thing about our business. Unlike other industries like, say, grocery stores or …
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Principal Group Delivers An Ocean of Emotion
"This place isn't for me," the dad intones with disappointment hanging in the air. https://youtu.be/ONSmv4olOWg "This is for me, son?" the dad asks, incredulous when presented with a plan of action that pleases everyone. Principal Financial, with TBWA's help, is making commercials that matter. Let's look at another. https://youtu.be/O9iTgyHNb6M And another. https://youtu.be/hc64_oGMkJM Damn, …
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In Timberland Pro’s World, There Are Talkers And There Are Doers
Timberland PRO launched from a new campaign from The Martin Agency that showcases real workers in real-life work situations. But first, the office workers at the agency and the brand got a few digs in. You know, as a way to self-loathe. https://youtu.be/KiRV3rtHUN0 https://youtu.be/YESvVcck8XQ https://youtu.be/dVd5hq0YBIw Timberland is for preppies and other urban creatures, but Timberland Pro is not. …
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Nebraska Is The Most Underrated Place in the United States
I can't understand why no one wants to visit Nebraska. State Tourism Director John Ricks told the Omaha Wolrd Herald that Nebraska has consistently ranked as the “least likely state” tourists plan to visit. The research showed that people weren’t aware of Nebraska’s destinations, and even the state’s residents often say “there’s nothing to do here.” “I call bunk on that,” said Ricks, who came from Colorado two …
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Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours!
The Big Lebowski is a cult film from the Coen brothers that's arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest's original outdoor brands, is the lucky beneficiary of the film's evergreen nature. Why? The Westerly, dude, that's why! Jeff Bridges wore his own clothes for this role, and though there were two sweaters handknitted as backups, he preferred wearing his …
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Destination California
"If we are always arriving and departing, it is also true that we are eternally anchored. One's destination is never a place but rather a new way of looking at things." -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who do not know what California has to offer. I pity the fools. To showcase some of the incredible people and …
