But first, the office workers at the agency and the brand got a few digs in. You know, as a way to self-loathe.
Timberland is for preppies and other urban creatures, but Timberland Pro is not. That seems like an issue to me.
Also, it seems just as likely that the workers in the ads above actually wear Carhart or Dickies.
Finally, the tagline leaves the reader wanting. “Always Do. Never Done.” is clever wordplay, but what does it mean? People who labor for a living like to end their day over a cold one, so the workday is definitely done five times or more per week.
I do like how the spots are shot. I also like that there’s no voice over, a fact that makes you read the words. Reading the words makes them sink in a bit more.