Led by the vision of Director Ramaa Mosley, creatives from across America — filmmakers, producers and editors — joined the #WomenForTheWin Initiative, donating their time and energy to create commercials for women running for political office across the U.S.
Here are two:
Mosley says, “Since launching three weeks ago, we have mobilized a small army of media professionals to support female candidates who are passionate about freedom of choice, gun reform, pay equality, health care and creating a society where women’s rights are human rights.”
“We are using our collective superpowers to make video content quickly to help raise awareness about these phenomenal progressive female candidates and to get them the votes they need to win,” adds Producer Debbie Van Ness.
According to the duo, their focus is on progressive and democratic female political candidates that are running against well-funded, conservative Republican opponents in the Midterm elections.
“We pair writers, producers and production crews with candidates — and we donate our time to create assets for use on social and broadcast that help them convey who they are, what their positions are and why they are qualified to hold a position in government,” explains Van Ness.
“It feels way better to donate a valuable skill to a cause you believe in than making phone calls or throwing money at a problem,” said Michael Walsh, Co-Founder and Creative Director at The Creative Cabinet. “To be a good creative, you need empathy and you see that same trait in the candidates we support.”