Adpulp
Advertising News and Know-How
What is the battle to avoid paying sales tax in states where it has a physical presence doing to the Amazon brand? According to The New York Times, the standoff between Amazon and California is simple: the state passed a law at the beginning of the summer requiring online retailers with a physical presence in the state to collect sales taxes. Amazon denies that its subsidiaries in the state, which include a unit …
Continue Reading about Amazon Wants To Protect Its Pricing, But At What Cost? →
Direct mail is a huge portion of the ad business. Lots of people inside the business and outside love to hate it, but it often has a measurable effectiveness rate. Even in the Internet age, plenty of direct mail gets sent. It can be quite targeted, by demographics or neighborhoods, and often customized for the audience. So the news that The US Post Office might default is a bit of a startler: Mail volume has …
Continue Reading about What Would An Advertising World Without Direct Mail Look Like? →
Order a Stella Artois on tap and it comes in a special glass. The fact that it does is a huge win, and point of difference, for the brand. Now, Stella is extending the idea of the special glass, or "chalice" to their new aluminum can. The consistent packaging may be a step short of a brilliant move (and the commercial could be much better), but it is a smart move. …
Continue Reading about Stella Isn’t A Normal Beer, Normal Beers Come In A Pint Glass →
The New York Egotist is running a highly readable interview with Justine Bateman, the actress who who played Mallory on Family Ties. Today Bateman runs her own production and consulting company, Section 5, and she's involved in several web-based projects, including Easy to Assemble, Project: Rant, and Wake Up and Get Real. Bateman believes we're in the midst of a Creative Renaissance, but she wants to see more …
Continue Reading about Want To Court An Audience Today? Learn Some Code Says Bateman →
Axe Bodywash will erase much of the obvious damage from last night's shenanigans. But it won't cure your hangover. Sorry bro. …
Continue Reading about If Axe Could Cure Hangovers, Old Spice Would Be In Trouble →
Inside is a social film experience from Intel, Toshiba and San Francisco agency Pereira & O'Dell. What the hell is a social film experience? According to the project website, it's a completely new genre of Hollywood-class entertainment where the audience can play as much of a role as the A-list talent and actors. How? With the help of social media, of course. Interested parties interact with characters in …
Continue Reading about Speak Into The Social Megaphone, Make A Movie →
Okay, your turn. What do you think of this spot for Bud Light from mcgarrybowen? Please sound off in the comments. Thanks. …
Chris Brogan is a popular dude in certain circles. Ergo, he's also a popular target for SPAM. To rid his Twitter feed of the unwanted appeals and outright trash, Brogan unfollowed everyone he was following-- some 131,000 people. His observations about the unfollowing are worth noting: Many people wrote me fairly passionate statements as to why they hope I’d reconsider and follow them back. Many people also …
Continue Reading about Chris Brogan Isn’t Following You, But It’s Okay →
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