Stella Isn’t A Normal Beer, Normal Beers Come In A Pint Glass

Order a Stella Artois on tap and it comes in a special glass.

The fact that it does is a huge win, and point of difference, for the brand.

Now, Stella is extending the idea of the special glass, or “chalice” to their new aluminum can.

The consistent packaging may be a step short of a brilliant move (and the commercial could be much better), but it is a smart move.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.