Speak Into The Social Megaphone, Make A Movie

Inside is a social film experience from Intel, Toshiba and San Francisco agency Pereira & O’Dell.

What the hell is a social film experience? According to the project website, it’s a completely new genre of Hollywood-class entertainment where the audience can play as much of a role as the A-list talent and actors.

How? With the help of social media, of course. Interested parties interact with characters in real time, affect the plot, and possibly earn a featured cameo alongside Emmy Rossum in the final film.

“It’s the first of its kind, but it won’t be the last,” the producers claim.

Inside is the not first social film project, but it may be the first to incorporate real time inputs from the crowd.

I’d love to learn how many people actually got to drive the plot for a few seconds or minutes. These type of consumer-generated calls for content are meant to be inclusive, but in practice they can be exclusionary. For instance, anytime there’s one winner, you’re looking at exclusivity by design.

Hat tip: San Francisco Egotist



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.