If Axe Could Cure Hangovers, Old Spice Would Be In Trouble

Axe Bodywash will erase much of the obvious damage from last night’s shenanigans.

But it won’t cure your hangover.

Sorry bro.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.