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Teressa Iezzi, former Editor of Creativity, is now working for Fast Company. Her latest piece for the newsstand pub, is a feature on Portland Incubator Experiment, or PIE, a partnership among leading brands, technology innovators, and Wieden+Kennedy. Wieden Portland just announced the winners of its PIE startup contest--nine companies ranging from a finance-focused cloud management platform to what’s being …
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Xerox is helping Virgin America deliver premier guest service and Michelin manage its finance and accounting processes. “Far from the traditional customer case study, we’ve invited our clients – and the iconic representatives from their companies – to showcase how Xerox helps them get back to real business,” says Christa Carone, chief marketing officer, Xerox. Beginning today, U.S. residents over the …
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Starting today, Twitter is selling ads to candidates and political action committees who will be able to have their tweets appear as Promoted Tweets, designated by a purple check mark. According to USA Today, GOP presidential hopeful Mitt Romney is advertising on Twitter, as well as the Democratic Senatorial Campaign Committee (DSCC) and three others. Adam Bain, Twitter's president of global revenue, said …
Pepsi unveils a new television spot tonight during the debut of FOX’s THE X FACTOR. “Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer of PepsiCo Beverages. “We’re confident that the next pop music star will emerge from our partnership with THE X FACTOR.” The “Music Icons” spot from …
Continue Reading about Pepsi’s Got Your Talent Show Right Here →
According to NBC Washington, angry Facebook users are complaining that new features the company rolled out today are undermining what they actually want to see on their feeds, while others are saying the new settings are simply difficult to understand. Users can no longer decide whether to click Most Recent or Top News on their feeds; instead, Facebook is determining what items a user would most want to see, …
Continue Reading about When Users Complain, The “User Experience” Needs Work (Or Does It?) →
Hamblor, the god of hamburgers, is a David&Goliath creation meant to help Carl's Jr. sell it's new six dollar burgers. Clichés were indeed hurt during the making of this commercial, but let's not worry about that. This is fun stuff. Much more fun that whatever McDonald's, Wendy's and BK are serving up. According to Los Angeles Times, marketing for the chain's new Steakhouse Burger launch will also feature …
Continue Reading about It’s Raining Blue Cheese At Carl’s Jr. →
Since when do adverts get their own teaser and worldwide premier? British Airways' new 90-second commercial will be featured on the airline’s Facebook page starting at 6am EST tomorrow, and begin airing in the US on TV, in newspapers and online next week. Keith Williams, British Airways’ chief executive, said: “The motto To Fly. To Serve. is part of the DNA of British Airways. It is on our coat of arms, …
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We've seen a number of efforts to call attention to countries where drinking water is scarce. But what about excessive water consumption here at home? Shelton Group in Knoxville is calling attention to the problem with a character called Rip The Drip, who shows up exactly at the moment water begins to be wasted. You can see more of the effort at WastingWaterIsWeird.com, which Shelton Group created in …
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