Twitter Helps Users Connect With Candidates, While It Connects With Candidates’ War Chests

Starting today, Twitter is selling ads to candidates and political action committees who will be able to have their tweets appear as Promoted Tweets, designated by a purple check mark.

According to USA Today, GOP presidential hopeful Mitt Romney is advertising on Twitter, as well as the Democratic Senatorial Campaign Committee (DSCC) and three others.

Adam Bain, Twitter’s president of global revenue, said that the company hopes to help people connect with candidates and the issues they care about.

“We believe that our platform will help foster a meaningful, real-time dialogue between citizens and campaigns during the 2012 elections,” Bain said.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.