Adpulp
Advertising News and Know-How
By David Burn
Eric Schmidt of Google spoke Sunday at the IAB Annual Leadership Meeting in Palm Springs, Calif. He said that 78% of smartphone owners use their phones while they shop. "This is the future and everyone will adapt," Schmidt said. Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. "We look at the charts internally and it's happening faster than all of our predictions," Schmidt said. via: …
Continue Reading about Mobile Soon To Be A $200 Billion Market →
By David Burn
In an Adweek article about indie agencies selling stakes in their companies to the likes of MDC CEO Miles Nadal, the Canadian chess player comments on how it takes more than money to sway the swayers. "Great thought leaders are like athletes. You need to make them feel important, respected and appreciated every day because economics are not what drives people in this industry," said Nadal. Is he right? Do you need …
By David Burn
By David Burn
The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz. The contest is live now on Twitter. Here is one of the brand's first questions: The first person who tweets the correct answer and mentions JCPenney receives a $20 gift card from the retailer. …
Continue Reading about Social Gaming The Oscars: @JCPenney #OscarsTrivia →
This week's Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: "A home-page takeover on Yahoo can cost a million dollars a day," [ARSgroup CEO Jeff Cox] said. "The traditional thing with digital was if it's not working, we'll take it down. When you drop a million dollars in a day, you'd better be sure it's working." Copy testing can squelch creative, Mr. Cox acknowledged. "But the …
Continue Reading about Test This Headline. Or: Copy Testing Is Coming To The Web. →
By David Burn
Umair Haque is Director of the Havas Media Lab. He's also a contributor to Harvard Business Review. I like how Haque says (at the 5:36 point) that people are beginning to value nature, the future, society, one another and their own sense of purpose and well being. This is a great global shift, sometimes we call it a values revolution at the Lab. Many companies think that they can escape the great shifts going on in …
Continue Reading about We’re Moving From Aspirational Brands To Meaningful Brands →
By David Burn
Is there a client, or creative team in America, that's not currently working to take a page from Old Spice's playbook? I doubt it. According to Mashable, these two new spots from Martin Agency are a creative departure from the brand's ad that ran during the Super Bowl pregame show -- though both spots are running during major televised events. …
Continue Reading about Advertising And The Oscars: LivingSocial →
By David Burn
In a chess move with so-called Content Farms, The Google revised its methods to improve the usefulness of its results last week, according to The New York Times. But the new algorithm change does not address the full scope of techniques that sites use to manipulate Google. It is a constant cat-and-mouse game -- as soon as Google makes a change, Web developers figure out a way around it. "This change is …
Continue Reading about You Can’t Fool Mother Google. Can You? →
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