Advertising And The Oscars: LivingSocial

Is there a client, or creative team in America, that’s not currently working to take a page from Old Spice’s playbook? I doubt it.


According to Mashable, these two new spots from Martin Agency are a creative departure from the brand’s ad that ran during the Super Bowl pregame show — though both spots are running during major televised events.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.