For quite some time, students at The Creative Circus have been hoping to lure Jon Hamm to their graduation ceremony to impart some Don Draper wisdom. They've gotten CDs from all over to help them make their case. But now, with graduation looming, they're making their final pitch. I really hope Jon agrees to do this. It'd be all sorts of fun and a classy move on his part. …
What Difference Does The Screen Make? None, The Difference Is Whether Or Not You’re A Paid Subscriber
At any given time of day, about 11.5 million people between 18 and 34 years old watched TV on traditional sets between last September and the end of last month, down 2% from a year earlier and 3.4% from two seasons ago. Are young people coming to their senses or are they fooling with their connected devices? According to The Wall Street Journal, it's the latter. The number of households that pay for TV …
It’s a Sneaker Thing At Foot Locker
SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer's Back-to-School push. The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite. …
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When Life Brings You Deion Sanders, You Make Him The DIRECTV Fairy
Deion Sanders can fly. No, really. Agency: Grey/NY …
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More Better Faster
John Winsor, CEO of Victor & Spoils , the crowdsourcing agency in Boulder, has been on the road for the last month talking to a dozen CMOs of Fortune 500 companies. He says, "there’s a lot of frustration out there" and that the biggest frustration of all is "the cost of creating advertising, both in terms of time and money." More better faster. That's the mantra of the day. More better faster. Of …
Americans Love Small Italian Coffees, Why Not Small Italian Cars?
Experiential is the name of the game for Fiat, as it works to reintroduce its cars in the U.S. According to Adweek, Fiat, with help from Impatto, took over New York's Times Square this past weekend for an all-afternoon promotion that culminated in a double feature that viewers watched while sitting in 36 2012 Fiat 500 and 500 Cabrio models. Commenting on the power of experiential marketing, Laura Soave, …
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Brandvertainment On The Rise
A new survey from the Association of National Advertisers, finds that nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012. The top three reasons why client-side marketers are finding branded entertainment, a.k.a. "brandvertainment" beneficial: The ability to make a stronger emotional connection with the consumer (78 percent) The …
The BeanCast Episode 164: Can You Say “Ewanick” Three Times Fast?
I was a guest on Bob Knorpp’s The BeanCast again last night. Download the show from iTunes now. Thanks to Knorpp's gracious invite (and my patented contentiousness), I joined Wendi Cooper of C Spot Run, Kelly Eidson of Modea and Tyler Hurst on the program's 164th episode. We discussed GM's desire to be more like Apple; social media and the London riots; how/why search and video appeal to the affluent; the …
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