It’s a Sneaker Thing At Foot Locker

SapientNitro and Biscuit Filmworks debut new TV for Foot Locker, as part of the retailer’s Back-to-School push.

The spots were directed by Aaron Ruell, best known for his role as Kip Dynamite in Napoleon Dynamite.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.