Red Lobster and it's agency, Grey/New York, wants you to see its food differently. The new “Sea food differently,” platform is meant to “force reappraisal” of Red Lobster among potential customers, said Tor Myhren, president and chief creative officer at Grey New York. Because some consumers had developed “a sense” that Red Lobster “was becoming less authentic,” he added, the campaign is intended to …
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