Yesterday I declared, “W+K is in Portland, but not of Portland.” Imagine my surprise this morning upon seeing the following declaration on The Via Agency’s site…
Ad Age reports on Via’s recent success:
One of its most daunting challenges this year was helping Samsung launch its Galaxy Tab. Five weeks from launch, the marketer had no creative — so it turned to Via. With the help of a campaign involving TV, home-page takeovers, social-media efforts and more, Samsung sold 3 million pads. Those sorts of results led the agency to grow by more than 20% in 2011, adding 22 new brands to the roster with a revenue mix of 60% digital, 30% traditional and 10% marketing consulting.
Sell lots of stuff. Win new business. That’s the golden rule.