Congrats To The Via Agency

Yesterday I declared, “W+K is in Portland, but not of Portland.” Imagine my surprise this morning upon seeing the following declaration on The Via Agency’s site…

The Via Agency, of course, is located in Portland, Maine. It’s also, as of last night’s awards ceremony in Denver, Ad Age’s Small Agency of the Year.

Ad Age reports on Via’s recent success:

One of its most daunting challenges this year was helping Samsung launch its Galaxy Tab. Five weeks from launch, the marketer had no creative — so it turned to Via. With the help of a campaign involving TV, home-page takeovers, social-media efforts and more, Samsung sold 3 million pads. Those sorts of results led the agency to grow by more than 20% in 2011, adding 22 new brands to the roster with a revenue mix of 60% digital, 30% traditional and 10% marketing consulting.

Sell lots of stuff. Win new business. That’s the golden rule.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.