S.C. Johnson Moves From DraftFCB

I’ll present this without much comment, though I’m sure George Parker will have plenty to say about it.

From Crain’s Chicago Business:

In a big blow, Chicago ad agency DraftFCB has lost its $65-million-revenue global account with S. C. Johnson & Son Inc., which is splitting the work between Chicago-based roster agencies Ogilvy & Mather and EnergyBBDO, Crain’s has learned.

After seven months of back and forth, the Racine, Wis.-based maker of home care products including Glade air fresheners, Raid pest control sprays and Windex glass cleaner will end its nearly 60-year relationship with DraftFCB, according to two executives close to the situation.

This is one of the biggest account moves in a long, long time.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.