Spotlight On NW Creative: W+K Keeps Local Talent At Arm’s Length

Iain Tait, Global Interactive Executive Creative Director at W+K, is looking for digital talent. But not just any digital talent mind you, W+K is “quite fussy,” after all.

I don’t know Tait personally, but I can’t help pausing to question the contents of his Tweet, for said contents could be offensive to Portlanders who might not like Tait’s “remote corner” assertion, true though it may be.

I also question why Tait and team are not looking closer to home. Portland is notorious for attracting (and producing) talented people of all sorts, tech talent included. Could it be that W+K’s recruiters have already looked under every local tree? No. I’m pretty sure the thought is if there’s quality talent right outside W+K’s door, they’d know about it.

But they don’t know, because W+K’s recruiters do the creative directors’ bidding and neither recruiter nor creative director travels in local circles. W+K is in Portland, but not of Portland. If you want a job there, or a freelance gig, you need to go through Cannes first.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.