Archives for July 2011

The Big Engines That Could

BlogWell features eight great case studies on the best social media programs at large corporations. No agencies, no startups — just big companies sharing what they’ve learned. On the afternoon of August 9th, BlogWell will be at the Future of Flight Aviation Center in Mukilteo, Washington, just north of Seattle. The conference moves from city […]

Put Sports In Your Ear

ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” — a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, and the brand’s podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content.

In Today’s Metrics Obsessed Media World, The Pressure’s On Print (And Every Other Medium) To Deliver ROI

Did you read about Meredith’s plan to guarantee its best print advertisers a sales lift from the ads they run in Meredith titles like Better Homes & Gardens, Ladies Home Journal and Family Circle? There’s a hint of desperation in the offer, but Meredith is limiting its exposure, which is probably a good idea since […]

Copywriters Without Borders – And Customers Without Loyalty

So, now that Borders is going out of business, what’s going to happen to all the information they collected on me as part of my Borders Rewards Card? You know–it was a “loyalty program.” But what happened to the loyalty? Borders emails showed up two or three times a week once I signed up for […]

Facebook Is Friendlier

According to Colleen Taylor of GigaOm, debuted Tuesday to help small businesses get the most from Facebook. The company is billing the new web page as an “online education center” that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback […]

Giving The Colonel His Due

Speaking of iconic, KFC is memorializing Harland Sanders in what Adfreak calls, “a sprawling multimedia extravaganza” on The site features several quotes from The Colonel. Here’s one: “When I work, I forget my little aches and pains. When I’m really busy, I forget I ever had an ache.” The site is also soliciting stories […]

The Whippersnapper Behind Mr. Whipple Passes

Most ad people these days only know Mr. Whipple from Luke Sullivan’s book. But the man was an icon, and his creator has passed away. USA Today reports: John Chervokas, an advertising visionary who dreamed up “Please Don’t Squeeze the Charmin,” will be memorialized by colleagues and family this week. In 1964, Chervokas was a […]

Brands Don’t “Get” Mobile, And Techies Don’t “Get” Brands

Rei Inamoto, Chief Creative Officer at AKQA argues in Contagious that brands do not “get” mobile. Brands are in the business of connecting with consumers. If there is one medium that’s perfectly suited for connecting with people, there is nothing better than mobile. It’s intimate, immediate and inimitable. Yet, in the marketing and advertising world, […]