Archives for May 2011

PBR Before There Were Any Retro-Seeking Hipsters

Daily Mail is sharing rare color photos taken during The Great Depression by Farm Security Administration and Office of War Information photographers. Most of the images reveal the true grit of the American people, but here’s one that shows us something else. I’m not sure what Pabst means by “Blended 33 to 1”? But I […]

The Surfer’s Journey, Vol. 6

Today’s message is pried from the mind of an advertising demigod. Young people in particular, perk up those furless ears. Background: I was in California for the last three weeks on magazine business, for this magazine, which I help edit. Apparently we can put anything we want on our T-shirts. In truth, though, Vice is […]

Ronald McDonald Doesn’t Make Kids Fat; Hamburgers, Fries And A Coke Make Kids Fat

Corporate Accountability International ran a print ad on May 18 in newspapers in Chicago, New York, Boston, Baltimore, San Francisco and Minneapolis that calls for McDonald’s to stop marketing to children. “Mounting evidence points to the correlation between predatory marketing and the rise in diet-related illness among children and young people,” says the group, which […]

Red Bull Founder Sees His Content Strategy As “A Line Extension”

Bloomberg BusinessWeek is running a detailed profile on Dietrich Mateschitz, the 67 year-old Austrian marketing titan behind Red Bull. Concerning the recent U.S. launch Red Bull’s international lifestyle magazine, The Red Bulletin, the real journalists in the room want to know, “what’s the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? […]

London, Like New York, Is The Place With The Business

I just read a perfectly charming piece in MediaWeek about agencies in London going after smaller “regional” accounts in the North. In the choppy waters of downturn Britain, the trawl for new business from London-based media agencies seems to have taken a sinister bent of late, with those higher up in the food chain increasingly […]

#1 Ball In Golf Changes Hands

Fortune Brands announced a definitive agreement for the sale of its Acushnet Company golf business, featuring the iconic Titleist and FootJoy brands, to a group led by Fila Korea Ltd. Acushnet is the leading and most profitable golf equipment company in the world. Titleist is the #1 ball in golf and a leader in high-performance […]

Welcome @GSP To The Tweetery

The crew at Goodby Silverstein & Partners don’t do things lightly. Not even Twitter, which is the lightest weight text-based platform known to man. The agency also has a new logo (or at least it’s new to me).

Working With, Not Against, Disorder

The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome. Over two years in the making, the @Random project has involved dozens of families affected by Tourette Syndrome, filmmakers, and other production industry partners to create an online documentary experience that […]