PBR Before There Were Any Retro-Seeking Hipsters

Daily Mail is sharing rare color photos taken during The Great Depression by Farm Security Administration and Office of War Information photographers. Most of the images reveal the true grit of the American people, but here’s one that shows us something else.

I’m not sure what Pabst means by “Blended 33 to 1”? But I am sure that a massive red, white and blue out-of-home advertisement that hundreds of thousands of blue collar and white collar workers see on their way to and from work everyday, plays on the psyche.

Also, note the early example of branded utility here–workers want to know when it’s beer thirty and Pabst provides.

Hat Tip: Make The Logo Bigger



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.