Archives for April 2010

Cars Don’t Need No Stinkin’ Commercials

According to Broadcasting & Cable, Chevy Malibu is the “presenting sponsor” for new TBS’ microseries, Gillian In Georgia. In lieu of a traditional commercial break, the show will feature prominent product placement, and the Malibu will be incorporated into the plotline. The microseries will premiere during Tyler Perry’s Meet The Browns on April 28. Two […]

Ad Guys And Gumshoes

Thanks to a stolen next-gen iPhone and one “reporter’s” willingness to buy it, there’s a lot of interest today about who is a journalist and who is not. The Gizmodo/Apple story led me to think again about a topic Steffan Postaer recently took up an on his personal blog, Gods of Advertising. In order to […]

Are There Simply Too Many Agencies?

Writing in Ad Age, Associate Professor at Syracuse University, Brian Sheehan, argues that the value of our services in the ad industry is diluted by too much competition. The sheer number of agencies means most will do whatever it takes to “win.” And with so many players, the market price and value put on ideas […]

Sometimes Absurdity Is The Only Way To Deal With Tragedy

Here’s a case where advertising’s importance, and ability to do good, can’t be missed. More than 150 kids have been shot this year in Chicago–more than 25 of them shot dead–a cold fact found, of all places, in this bus shelter ad from Young & Rubicam/Chicago and the Illinois Council Against Handgun Violence. Here’s a […]

High Tech Consumer Device Gets The Taylor Swift Treatment

180LA tapped country star Taylor Swift to help sell Sony’s new cyber-shot DSC-TX7 digital still camera. It’s hard to tout product features in a 30-second TV format, especially when you’re paying a four-time Grammy winner to appear in your spot, but this camera has some interesting features, so I’ll help Sony and 180LA out here. […]

Want To Make Money Online? You Need Fruit That Talks

According to The Wall Street Journal, Annoying Orange, a web series from Dane Boedigheimer is a BIG, BIG hit. Mr. Boedigheimer, a North Dakota native who moved to California to work in film, now collects ad revenue, sells T-shirts and has an agent exploring spinoffs, all for a character that didn’t exist until October. He […]

Redefining The Kodak Moment For The Digital Era

Everyone knows what a “Kodak Moment” is. Or do they? In a move to give an old phrase new relevancy, Kodak is trying to redefine the Kodak moment as the moment when you share the photos you take. Stuart Elliot of the New York Times has more: Before, Kodak wanted consumers who experienced Kodak moments […]

Earnin’ Some Portfolio Looks

Zach Brockhouse is a copywriter and copywriters know they need to stand out. It’s not enough to have a portfolio site full of killer work. One needs a drive-to-web campaign, or the right people will ever see said killer work and make outlandish 20th century-syle offers. It’s never easy to promote one’s work. For instance, […]