Cars Don’t Need No Stinkin’ Commercials

According to Broadcasting & Cable, Chevy Malibu is the “presenting sponsor” for new TBS’ microseries, Gillian In Georgia.
In lieu of a traditional commercial break, the show will feature prominent product placement, and the Malibu will be incorporated into the plotline.
The microseries will premiere during Tyler Perry’s Meet The Browns on April 28. Two new episodes will then air every Wednesday for five weeks, and will be available online after their airings.
In other serial content news from the world of automobiles, Audi is rolling with this whole star power thing…



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.