Here’s a case where advertising’s importance, and ability to do good, can’t be missed.
More than 150 kids have been shot this year in Chicago–more than 25 of them shot dead–a cold fact found, of all places, in this bus shelter ad from Young & Rubicam/Chicago and the Illinois Council Against Handgun Violence.
Here’s a line of body copy from one of the posters in the campaign: “Whether it’s just a bit chilly or raining bullets, this cozy vest is sure to protect your child from all the elements.”
Wow, I’m stunned that such a weighty matter would be handled in a cavalier fashion. Yet, it’s the kind of thing that could wake someone from their stupor.
[via Chicago Sun Times]
