High Tech Consumer Device Gets The Taylor Swift Treatment

180LA tapped country star Taylor Swift to help sell Sony’s new cyber-shot DSC-TX7 digital still camera.

It’s hard to tout product features in a 30-second TV format, especially when you’re paying a four-time Grammy winner to appear in your spot, but this camera has some interesting features, so I’ll help Sony and 180LA out here.
The camera’s intelligent iSweep Panorama feature captures ultra-wide panoramic shots in one easy “press and sweep” motion; a technology innovation currently only available from Sony. The TX7 also takes stunning low-light images; can shoot 10 images in one second; and is the world’s smallest camera capable of full high-definition AVCHD video recording and playback. The camera has a 3.5-inch high resolution touch LCD screen and is available in silver, dark blue and red for about $400.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.