According to USA TODAY, the city of Fresno, Calif. is investing in its image. For decades, Fresno has been a punch line, a city maligned on the national stage for everything from its smog and crime, to its hot weather and reputation as a bastion of the un-hip. The city is fighting back, starting with a $1.2 million marketing campaign with the slogan: "Be World-Class. Be Fresno." I'm all for putting one's best foot …
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