Chaotic Action Is The New Marketing Imperative

Tom Asacker reminds us that Peter Drucker wrote, “The aim of marketing is to make selling superfluous.”
Asacker adds to Drucker’s bass line, “the purpose of marketing is to create and keep customers while making selling superfluous.”
Great stuff, but how does a brand actually go about “making selling superfluous?”
Asacker has an answer:

Be a bold and creative force in the lives of your customers, community and people! Will Rogers once remarked, “Chaotic action is preferable to orderly inaction.” Orderly inaction describes today’s ineffectual, status quo marketing. Chaotic action is the new marketing imperative.

Have I mentioned recently that Tom Asacker is the man? It’s something that needs to be said quarterly, if not monthly.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.