Archives for December 2009

War Is Not A Video Game…

And war reporters are not soldiers. But this isn’t about war. It’s about using war to drive viewers to a media channel. Client: Sky TV Agency: DDB/Auckland

Iron City Sees Less ADDY Entries

I’ve noted before that in smaller ad markets, the ADDYs can be a big deal and a point of pride in the local business community. But it’s a sign of the times that there’ll be less entries across the country this year for all awards shows. The Pittsburgh Business Times reports: The Pittsburgh Advertising Federation […]

For Commodities To Compete, Real Value Has To Be Found In The Brand And the Experiences It Creates

Consumer packaged goods brands are losing share to less-expensive store brands, a fact that marketing execs working at CPG companies and their partners in agencies around the globe are trying to reckon with. According to eMarketer, and its new report there’s hope for brands in online loyalty programs. In addition to regular e-mail communication, CPG […]

Nielsen Sheds Some More

Nielsen isn’t done offloading its operating units. On top of the company’s recent sale of several prominent trade titles, Nielsen is now letting go of its box office reporting business. Portland-based Rentrak Corp. has agreed to acquire The Nielsen Company’s EDI division for $15 million in cash. According to LA Times: The deal will expand […]

Tiger’s Endorsements In The Weeds

Now that the brand managers who rely on golf superstar Tiger Woods for increased market share have had a chance to decide what to do, they’re deciding to distance themselves from the married man gone wild. Here’s an announcement from Accenture: For the past six years, Accenture and Tiger Woods have had a very successful […]

Mission-Driven Communications In The Social Space

Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for Nonprofits View more presentations from Chad Norman.

Cali’s Casting Call

California Travel and Tourism Commission is working hard to entice Brits to the Golden State via its new consumer-generated video promotion, California Calling. And what better organic carrot to dangle than the chance to be on TV!? This particular pitch also has an old-fashioned sweeps–the winner gets a seven-day VIP experience in Tinsel Town. Here’s […]

Bad Practices May Lead To Identity Correction

The Yes Men is a movie from United Artists (that we watched last night), but it’s also more than that. The Yes Men are activists that go well beyond what’s captured on film. The group, led by Mike Bonnano and Andy Bichlbaum, engages in “identity correction,” a term they coined to describe their process of […]