War Is Not A Video Game…

And war reporters are not soldiers. But this isn’t about war. It’s about using war to drive viewers to a media channel.

Client: Sky TV
Agency: DDB/Auckland

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.