Nielsen Sheds Some More

Nielsen isn’t done offloading its operating units. On top of the company’s recent sale of several prominent trade titles, Nielsen is now letting go of its box office reporting business.
Portland-based Rentrak Corp. has agreed to acquire The Nielsen Company’s EDI division for $15 million in cash.
According to LA Times:

The deal will expand Rentrak’s ability to collect and provide clients with box office data from around the world. Although it currently dominates the domestic box office reporting business with its near-real-time ticket sales information, Nielsen EDI is stronger in reporting overseas movie receipts, particularly from major markets such as Spain, the United Kingdom, France, Mexico, Argentina, Brazil and Australia.

“We are now the sole provider,” said Ron Giambra, executive vice president of theatrical worldwide for Rentrak. “That was the reason for this purchase.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.