We live in a sponsored culture. Such is life on the Western frontier. Yet, this fact still has the power to unnerve. Take my friend Spike Jones. The man works in an identity firm that strives to present its clients in the most authentic light possible. So Sponsored Tweets rubs him all wrong. Here's what Mashable is saying: Sponsored anything -- tweets, blog posts, etc -- is a constant topic for debate. Anytime you …
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