Banner Ads Get Savvier

I couldn’t help notice this banner ad for Zaxby’s, a chain of fast-food restaurants here in the Southeast.
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While the banner rotates to explain a particular promotion, the right side stays interactive. It not only tells you about the promotion, it gives you interactive options–send to a friend, friend the brand on Facebook, etc–all straight from the banner. Pretty clever.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.