I recently dropped in on North, the Portland agency formerly known as Johnson Sheen. Austin Ramsland and Rebecca Armstrong were kind enough to pour me a Deschutes and show me around their renovated space in industrial NW.
Mid-tour we stepped into the mailroom and I noticed the open boxes of business cards sitting there. Austin and Rebecca then proceeded to show me how North does things a bit differently.
The front of the cards come in a variety of scenic Northwest images, but the back of the cards are all blank. Staffers at North simply pick a card (or cards) and then stamp their information on the back. Everyone has their own hand-stamper, while the cards themselves are just blanks.
Rebecca pointed out that this method removes waste from the process. So, North staffers manage to say several things about themselves and their company when they hand out a card. Namely, that great design solves problems. Also, that North is crafty and thoughtful.
I also liked some of the ads I saw on the wall for North’s new client, Deschutes Brewing, but I walked away (literally) with these cards in my hands and the cards, like the people, made a positive impression.
North Uses Manual Business Cards For The Win
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.