Palm’s Pre Is Dreamy

According to Ad Age reporter Andrew Hampp, Gary Koepke, co-founder and executive creative director at Modernista!, loves that some people are creeped out by his agency’s ads for Sprint’s Palm Pre.

In related news, Palm is entering into two branded-entertainment partnerships. First up is an exclusive sponsorship of “Bollywood Hero,” a three-part musical miniseries premiering on IFC Aug. 6, starring “Saturday Night Live” vets Chris Kattan and Maya Rudoloph, as well as Keanu Reeves.
On Aug. 9, Palm will debut “Peter Mehlman’s Narrow World of Sports,” a series of webisodes on YouTube and other Google properties, hosted and co-produced by the “Seinfeld” writing vet.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.