Archives for June 2009

You Are Hope

Ads for the Church of Scientology are airing now on the Food Network and three dozen other cable channels, according to Brand Freak. For a church with high profile connections to image makers in Hollyweird, it’s not surprising to see a commercial like this, one that could easily be refitted to sell shoes, insurance or […]

Tossing Digital And Traditional In The Air

Ad Age asked Zach Canfield, Director of Talent at Goodby Silverstein & Partners, what the hardest position is to fill today. Here’s his answer: I’m constantly looking for people who have experience in all different media, not just print and TV, or not just interactive. Interactive is still new enough that there aren’t a lot […]

Go Ugly

As I sit here staring at my sleek new iPhone 3GS, I’m thinking about the design sensibility that led Apple to ditch a keypad altogether for the simplicity of a touchscreen. Makes it a little more difficult to type but certainly helps the design. Product developer, John Edson writes on Fast Company why ugly products […]

Content Wears No Crown

Faris Yakob, chief technology strategist at McCann Erickson in New York just dethroned the King. I’m thinking it must take an agitated Englishman to do that… As the economics of cultural production continue to be radically decentralised, as more ‘consumers’ become ‘producers’ of content, content monetisation comes under the renewed threat of free. It’s economically […]

Cut The Crap

Spike Jones of Brains on Fire has been having a reaction to all the bullshit he encounters day-to-day in online communities where marketing people drone on about all sorts of mundane, barely digestible topics. Watching the Twitter stream on a daily basis, I see link after link after link teaching us how to be better […]

Rich Silverstein Picks Off Year To Bike Cannes

According to SHOOT, Rich Silverstein of Goodby Silverstein & Partners is making his first trek to Cannes. Up until this year, he limited his annual attendance to this part of the world to cycling’s Tour de France. An avid cyclist, Silverstein said he finally relented when it came to turning out for the Cannes Fest. […]

Break The Monotony With SPAM?

BBDO Minneapolis and Laika–the Portland animation studio that produced the film Coraline–teamed up to make something special for Hormel’s canned pork product. It doesn’t make me want to eat a Spam Lettuce and Tomato sandwich, but the advertising is not bad. [via BrandFreak]

Original Content Not Paying The Bills At Internet Production House

The creators of lonelygirl15 and Bebo-backed KateModern are backing away from producing more original entertainment, at least for the time being. Greg Goodfried, who co-founded web studio EQAL in 2007 with partner Miles Beckett, says it boils down to costs and reach. “To build and sustain audiences and get [original shows] noticed you need an […]