The latest voice to chime in about the increasing triviality of awards shows is Jeff Goodby, writing in Ad Age: It’s fast becoming clear that the majority of things we’re rewarding, as an industry, are either small or marginal efforts for legitimate clients, things we made for real clients that the clients seem not to […]
Archives for June 2009
Critics of advertising love to drone on about how much people hate advertising. I say as much in this forum on a regular basis. But here is new research from Australia that refutes this basic premise. In case you didn’t click through the slide show, it says on Slide 7 that 30% of respondents “love […]
HowStuffWorks.com (part of Discovery Communications) is ready to answer your questions. That is, if your questions are “How does nicotine work?” Or “Is hyrdogen fuel dangerous?” And so on.
Invesp Consulting spent eight months perfecting their blog rank algorithm. I’m glad they put so much thought into it, because AdPulp is ranked in the top ten and I like that. Why does any of this matter? It doesn’t. Unless, we’re pitching a potential advertiser. Potential advertisers like to know things like “AdPulp is the […]
Alice.com, a new e-commerce site, is trying to put a dent into those weekly trips to Target or Wal-Mart. BusinessWeek has more: Instead of buying the goods from manufacturers, marking up the price to make a profit, and then selling them–the traditional retail model–Alice makes no money on the sale of the goods. The manufacturer […]
Peter D. Kramer is a Clinical Professor of Psychiatry at Brown University. Writing in The Wall Street Journal, Karmer observes how work and one’s work environment shapes one’s world. The observations are obvious, but I like the way the professor describes things. When it functions well, the office teaches all of us when to stand […]