Tossing Digital And Traditional In The Air

Ad Age asked Zach Canfield, Director of Talent at Goodby Silverstein & Partners, what the hardest position is to fill today. Here’s his answer:

I’m constantly looking for people who have experience in all different media, not just print and TV, or not just interactive. Interactive is still new enough that there aren’t a lot of people who have been doing it for a really long time, so there aren’t a lot of great senior people with tons of experience in that space, in my opinion, who also have other experience besides interactive.

I’ve made this same post a handful of times over the years. The need for media agnostic CD-level talent is not diminishing, it’s growing.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.