Archives for April 2009

Calling All Auditors

Lately, I’ve been wondering if anyone performs brand audits. It seems like it would be an important step to take, but I never heard of one taking place and I don’t know anyone who performs them. Of course, that could be a reflection of my unconnectedness. Or it could be that very few brand managers […]

The Last Time Swine Flu Was Here, Advertising Was There!

These spots clearly need updating. And a companion microsite. Swine Flu smells like awards!

Brands In The Social Media Suck Hole

A lot of people are looking to social media advertising to perform (myself included). And a lot of people are starting to question whether in fact it does, or ever will, perform. Hotel consutlant, Michael Hraba, is questioning. I think a lot of hotels that set up a (Facebook) page, have absolutely *ZERO* idea how […]

The AdPulp Twitterview: @jeffdachis

The Future of Advertising. WTF? View more presentations from David Armano. Hearing about the future of advertising is getting kind of old. Maybe it’s just oversaturated me, but that’s how it feels sometimes. So, when Jeffrey Dachis, founder of Razorfish and serial entrepreneur, tweeted about his new colleague’s Power Point above, I balked a little. […]

Spotlight on NW Creative: Immersive Media

Immersive Media, with offices in Calgary and Portland, recently teamed with Saatchi & Saatchi on behlaf of Armani Jeans. With IMC’s Immersive Video, Saatchi & Saatchi created an interactive web experience that moves users through a dynamic 3D space. The idea is to let each user explore and determine their individual viewing adventure, which changes […]

Free Idea for Si Newhouse: Sell the Domain for Seven Figures

News of another newspaper or magazine folding is so commonplace today, one barely takes notice of yet another title lying belly up. Yet, let’s pause for a moment on this news… According to The New York Times, Portfolio, a business magazine that CondĂ© Nast began publishing in April 2007 with much fanfare, will cease publication […]

The Real Cuban Coffee Deal

Hipsters, like many others in America today, are searching for authentic experiences. Sometimes, a classic brand can offer these experiences, but it’s almost always the hipsters that come to the brand, not the other way around. According to an article in today’s Sunday Styles section, CafĂ© Bustelo, a Cuban coffee company founded in the Bronx […]

“Daddy, What’s a 4-Hour Erection?”

If you dread hearing that question, well, the day may truly be coming when consumers can decide exactly which commercials they want to see–and which they don’t. Thanks to Albert Maruggi of the Marketing Edge blog and podcast, I met the folks behind this technology at the NAB Show in Las Vegas Last Week. Singular […]