Lately, I’ve been wondering if anyone performs brand audits. It seems like it would be an important step to take, but I never heard of one taking place and I don’t know anyone who performs them. Of course, that could be a reflection of my unconnectedness. Or it could be that very few brand managers […]
Archives for April 2009
These spots clearly need updating. And a companion microsite. Swine Flu smells like awards!
Immersive Media, with offices in Calgary and Portland, recently teamed with Saatchi & Saatchi on behlaf of Armani Jeans. With IMC’s Immersive Video, Saatchi & Saatchi created an interactive web experience that moves users through a dynamic 3D space. The idea is to let each user explore and determine their individual viewing adventure, which changes […]
News of another newspaper or magazine folding is so commonplace today, one barely takes notice of yet another title lying belly up. Yet, let’s pause for a moment on this news… According to The New York Times, Portfolio, a business magazine that Condé Nast began publishing in April 2007 with much fanfare, will cease publication […]
Hipsters, like many others in America today, are searching for authentic experiences. Sometimes, a classic brand can offer these experiences, but it’s almost always the hipsters that come to the brand, not the other way around. According to an article in today’s Sunday Styles section, Café Bustelo, a Cuban coffee company founded in the Bronx […]
If you dread hearing that question, well, the day may truly be coming when consumers can decide exactly which commercials they want to see–and which they don’t. Thanks to Albert Maruggi of the Marketing Edge blog and podcast, I met the folks behind this technology at the NAB Show in Las Vegas Last Week. Singular […]