You might have heard that News Corp. sent Tom and Chris packing this week. With growth stunted, it's an expected move, but one that invites this question: will MySpace now become a particularly smelly soc net? Grant McCracken, for one, sees the need for new thinking in relation to new media properties like MySpace. In a new media world, the objective is not continual growth. This is because the new media …
Head Joneser Embarks On New Jones-Like Journeys
Melissa Allison and Amy Martinez, business reporters for Seattle Times, are reporting that founder and former chief executive of Jones Soda, Peter van Stolk, has left the building. Van Stolk also negotiated a $100,000 reduction in severance pay in exchange for the freedom to talk freely about the company and compete against it if he wants to. His reduced severance is $350,000. He wasn't specific about differences …
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Ad Man Sees Big Bucks In “Series of Tubes”
Portfolio is running a breezy interview with Sir Martin, CEO of WPP Group. Here's one bit of substance for you to choke on. Q. What will your industry look like in five years? A. It's going to be more dominated by PCs, internet, video content, social networking. Our competitors say it's about creative ideas. We are totally in agreement with that. But they're missing the trick--that is, the application of technology …
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Freedom Fries Are Not On The Menu
The French know how to live. This is common knowledge. It is also common knowledge that their recipe for life includes a steady diet of incredible wine, bread and cheese. Yet, French producers have a marketing problem. Other places also produce these life essentials. Hence, the need for a party. Lots of parties with French wine and cheese to be exact. According to The Wall Street Journal, the French Ministry of …
Today In Twitterverse: Your Flock In A Cloud
Mind your own flock at TwitterSheep.com. …
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BFG Plants Its Seed
An agency where you once worked is kind of like a college you once attended. Generally speaking, you want it to do well. That's what being an alum means. So, it's nice to see BFG moving an initiative forward that will help build its brand in the Savannah/Hilton Head region (and it may help the region's "Creative Coast" brand, as well). "The Creative Seed Initiative is a way to reach out and partner with the larger …
In A Hyphenated Word: Post-Modern
[New work from Ogilvy&Mather/Paris via I Believe In Advertising] …
Frosted Mini Dramas
Feed your kids Kellogg's Frosted Mini-Wheats and the little tigers will pay better attention at school. That particular claim by the Grand Rapids, Mich. cereal brand got the attention of regulators at the Federal Trade Commission, who likely have children themselves. Kellogg's national TV ads assert that attentiveness improved nearly 20 percent in children who ate the cereal, compared with those who skipped …
Run Like The Wind In Nothin’ But Nikes
The casting sessions for this spot must have been interesting. [via BrandFreak] …
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Phish Swims On
A band like Phish with legions of loyal followers doesn't need advertising. But they have it anyway... …