Archives for November 2008

A Postcard From Sweden

Björn Borg is a Swedish company that sells clothing, footwear, bags, eyewear and fragrances mostly in the Netherlands and Sweden. They also have a store in Manhattan.

Utah’s Snow Isn’t This Flaky

There’s more at [UPDATE] The campaign appears to be coming from Struck in Salt Lake City.

Fight Economic Malaise

Tom Asacker is the change agent’s change agent. So it’s natural that he has some thoughts on changing one’s behavior when different/better results are sought. You have the talent, the ability and the contacts. But do you have the vision and courage? Vision and courage are what leadership is all about: Making sure that everyone […]

Need Some New Clients? Buy Them!

Marc Brownstein of Philadelphia’s Brownstein Group thinks this is a good time to buy an agency. That’s right. One of the smartest strategies over the next 18 months will be to grow through acquisition. Seek out an agency that complements the strengths your shop has, both in skill sets, client roster, specialty and culture. Some […]

Textin’ Turkey

Cooking the bird on Thanksgiving can be a nerve-wracking experience. Your family and friends are counting on you. There’s little room for error. That’s why Butterball instituted a help line, 1-800-BUTTERBALL (1-800-288-8372) back in 1981. Since then, the help line—one of the first ever created—has become an unparalleled marketing tool for the company, even playing […]

Wayward Journalist Builds Storm Shelter, Invites Colleagues

MSNBC kicked Dan Abrams to the curb this fall. Now the lawyer, color commentator, show host and former MSNBC General Manager, is organizing a new PR firm that he plans to staff with journalists. According to The Wall Street Journal, Abrams Research will help business executives navigate public-relations challenges — from major acquisitions to bothersome […]

Adweek Is 30. Will It Make It To 35?

I’ve been reading Adweek every week for 15 years, ever since I took advantage of its cheap student subscription rate. And back then, it was more valuable than any college class if you wanted to get a feel for the ins-and-outs and weekly machinations of the ad industry and all the agencies in it. Up […]

From Sweet Talker To Sweet Maker

Some marcom execs invent brands as intrapreneurs, others simply hang up their agency cleats and start fresh. Brian Pelletier, 41, a public relations executive at Fleishman-Hillard in St. Louis, is one of the latter. According to St. Louis Beacon, Pelletier left his PR job and is now the sole proprietor of Kakao Chocolate. He dons […]