From Sweet Talker To Sweet Maker

Some marcom execs invent brands as intrapreneurs, others simply hang up their agency cleats and start fresh. Brian Pelletier, 41, a public relations executive at Fleishman-Hillard in St. Louis, is one of the latter.
According to St. Louis Beacon, Pelletier left his PR job and is now the sole proprietor of Kakao Chocolate.

He dons an apron and comfortable Crocs instead of a starched shirt and tie at his small commercial kitchen in the back of a storefront space on Cherokee Street, his corporate job and corporate salary both behind him. His days are long and his arms and feet often ache at the end of them, but for all his hard work, the northern Minnesota native is about to do the unimaginable for any new business: turn a profit.

I wonder how many times this guy’s watched Chocolat. I mean Juliette Binoche and all those treats, the film makes an impression.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.