JCPenny wants men to buy diamonds, a.k.a. "get out of the doghouse free" cards. Not just for the store's benefit, for the benefit of all. Witness: For those who can't afford a diamond gift this holiday season, the brand does offer a few tips. "Speak less, listen better. Apologize without caveat. Express your feelings. Help with the cooking. Offer to change diapers. Stop checking out other women in restaurants. Talk …
What It Means To “Live The Brand”
Indra Nooyi, PepsiCo Inc.'s chairman and chief executive, is drinking the Pepsi and then some. WSJ: Which PepsiCo products do you eat and drink? Ms. Nooyi: Most days for breakfast I have a bowl of plain Quaker oatmeal and a glass of Tropicana juice with lots of pulp. At lunch, I have to have Lay's Kettle chips, slightly heated. You heat them for about 10 or 15 seconds. One of my favorite drinks is Mirinda Orange, …
Walk Talk Blog
[via Blog Marketing Journal] …
Man Behind The “O”
Steven Heller of New York Times spoke to Sol Sender, the Chicago designer responsible for the now iconic "O" mark used by Barack Obama’s presidential campaign. We were excited to work on the logo and energized by the prospect of Mr. Obama’s campaign. However, we didn’t pursue or develop the work because we were motivated exclusively by ideology. It was an opportunity to do breakthrough work at the right time in …
Command P
This ad by Ignited for LA Weekly puts blue space to good use. It also reminds us of a fundamental truth. Be that as it may, I asked Sarah Hughes, the copywriter on the campaign, if it wasn't a bit odd to use a "computer speak" to relay the brand's pro-print message. "One of the main arguments that print is dying is that it’s being replaced by the internet and other digital technologies," she said. "By using 'command …
Spotlight On NW Creative: Sub Rosa Spirits
Mike Sherwood, the alchemist behind Sub Rosa Spirits wrote to us today to say that his packaging received an Award of Merit at The Rosey Awards last night. "The folks at Magneto Brand Advertising did a great job with the Sub Rosa Spirits labels," he says. Portland Mercury published a nice feature on Sherwood and Sub Rosa last spring. Here's their take on what's inside the bottles: The saffron vodka is a masterly …
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Introducing the Pioneers of Columbia’s Greater Outdoors
The Columbia Sportswear account changed hands last spring. After a 30-year run with Portland's Borders Perrin & Norrander, Columbia opted for Marin County's Butler Shine and Stern. Here's some of the new work from BSANDS: Hat Tip to Zorigitano. …
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Drop The Scooter And Head To Cinci
Google and P&G—two companies with vastly different cultures—have been swapping workers this year in effort to learn from one another and to tighten bonds between the two firms. According to The Wall Street Journal closer ties are crucial to both sides. P&G, the biggest advertising spender in the world, is waking up to the reality that the next generation of laundry-detergent, toilet-paper and skin-cream buyers now …