Archives for November 2008

Speak Less, Listen Better

JCPenny wants men to buy diamonds, a.k.a. “get out of the doghouse free” cards. Not just for the store’s benefit, for the benefit of all. Witness: For those who can’t afford a diamond gift this holiday season, the brand does offer a few tips. “Speak less, listen better. Apologize without caveat. Express your feelings. Help […]

What It Means To “Live The Brand”

Indra Nooyi, PepsiCo Inc.’s chairman and chief executive, is drinking the Pepsi and then some. WSJ: Which PepsiCo products do you eat and drink? Ms. Nooyi: Most days for breakfast I have a bowl of plain Quaker oatmeal and a glass of Tropicana juice with lots of pulp. At lunch, I have to have Lay’s […]

Walk Talk Blog

[via Blog Marketing Journal]

Man Behind The “O”

Steven Heller of New York Times spoke to Sol Sender, the Chicago designer responsible for the now iconic “O” mark used by Barack Obama’s presidential campaign. We were excited to work on the logo and energized by the prospect of Mr. Obama’s campaign. However, we didn’t pursue or develop the work because we were motivated […]

Command P

This ad by Ignited for LA Weekly puts blue space to good use. It also reminds us of a fundamental truth. Be that as it may, I asked Sarah Hughes, the copywriter on the campaign, if it wasn’t a bit odd to use a “computer speak” to relay the brand’s pro-print message. “One of the […]

Spotlight On NW Creative: Sub Rosa Spirits

Mike Sherwood, the alchemist behind Sub Rosa Spirits wrote to us today to say that his packaging received an Award of Merit at The Rosey Awards last night. “The folks at Magneto Brand Advertising did a great job with the Sub Rosa Spirits labels,” he says. Portland Mercury published a nice feature on Sherwood and […]

Introducing the Pioneers of Columbia’s Greater Outdoors

The Columbia Sportswear account changed hands last spring. After a 30-year run with Portland’s Borders Perrin & Norrander, Columbia opted for Marin County’s Butler Shine and Stern. Here’s some of the new work from BSANDS: Hat Tip to Zorigitano.

Drop The Scooter And Head To Cinci

Google and P&G—two companies with vastly different cultures—have been swapping workers this year in effort to learn from one another and to tighten bonds between the two firms. According to The Wall Street Journal closer ties are crucial to both sides. P&G, the biggest advertising spender in the world, is waking up to the reality […]