Wayward Journalist Builds Storm Shelter, Invites Colleagues

MSNBC kicked Dan Abrams to the curb this fall. Now the lawyer, color commentator, show host and former MSNBC General Manager, is organizing a new PR firm that he plans to staff with journalists.
According to The Wall Street Journal, Abrams Research will help business executives navigate public-relations challenges — from major acquisitions to bothersome bloggers to outright scandals.

The firm’s chief selling point will be a network of media insiders whose advice is available in exchange for an hourly fee. Mr. Abrams has assembled a roster of “thousands” of such professionals, he says, with the aid of former Huffington Post media writer Rachel Sklar.
“The goal is to create a global media community,” says Mr. Abrams.

But not so fast…the Abrams Plan has a critic.

“While it makes sense for business, for working journalists to be moonlighting as business consultants is ultimately going to degrade the credibility of journalism even further,” says Trevor Butterworth, a fellow at the nonpartisan Center for Media and Public Affairs. “It’s really offering a weapon to activist groups of any kind to say: ‘We can’t trust journalism anymore.'”

I didn’t realize we could trust journalists now.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.