Need Some New Clients? Buy Them!

Marc Brownstein of Philadelphia’s Brownstein Group thinks this is a good time to buy an agency.

That’s right. One of the smartest strategies over the next 18 months will be to grow through acquisition. Seek out an agency that complements the strengths your shop has, both in skill sets, client roster, specialty and culture. Some shops are hurting now, so they may be inclined to want to sell; others may be doing well, but want to take advantage of the downturn in the economy to add core services to continue to satisfy the client base. Either way, now could be a rare opportunity for you to grow without making a new-business pitch or winning additional assignments from current clients.

[via Small Agency Diary]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.