Sidney Crosby of the Pittsburgh Penguins is sometimes called "The Next One" by fans. It's a flattering reference to "The Great One," a.k.a. Wayne Gretzky. “He’s their LeBron,” said Bruce Jacobson of Young & Rubicam, the advertising agency that created the N.H.L.’s new star-centric campaign. In addition to Crosby, ads will feature Patrick Kane of the Chicago Blackhawks, Henrik Lundqvist of the Rangers, and Dion …
These Ladies Are Dressed To Kill
Sarah Palin is a hunter. But she's far from the only one. That's the message in a feature story from The Wall Street Journal today. As the number of male hunters has declined, the sport has targeted women with everything from pink guns to gender-specific hunting courses. Now, they're seeking out spokesmodels and pushing weapons tailored for women, such as lighter crossbows. About five years ago, the outdoor-equipment …
I Am An Antichrist, But I Like Butter
I was too young for Punk, but still, seeing Johnny Rotten push butter on TV does seem a bit odd. The Guardian has more: One-time punk pin-up and sometime anarchist John Lydon has mellowed further into middle age by starring in a £5m TV campaign for Country Life butter. The campaign, available to watch exclusively at MediaGuardian.co.uk, marks the first time the 52-year-old has appeared in a TV commercial. "People …
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