When we find something we like to do, we want it to last and last and last. That's the idea behind Minnesota's new lottery campaign (promoting a longer format game) from Colle+McVoy. …
Maverick, Maverick, Maverick
According to The Denver Egotist, San Francisco ad legends, Jeff Goodby and Rich Silverstein, paid to produce the above spot and several more that are running on YouTube. While the spots make their point, they lack the Goody touch, IMO. For more on the origins and meaning of word "maverick" see my Burnin' post from yesterday. [UPDATE] This spot works a bit better for me. …
“Zeitgeist” Is Gyro Worldwide’s Middle Name
Steven Grasse of Gyro Worldwide is a skilled self-promoter, and I say that with all sincerity, for self-promotion is a necessary skill that's hard to master. Too much self-promo and you're tiresome. Not enough, and you don't exist. Like a soufflé, you have to get it just right. With the help of Harriet Bernard-Levy, a celebrated French cultural theorist, Grasse is getting it right. For what agency head doesn't want a …
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Denver Agency Hits Crispin With A Boulder Between The Eyes
It’s A Good Time To Dream Big
Twisted as it may be, when the economy tanks, state lotteries capitalize on people's fear and sell more game-of-chance tickets. According to Ad Age, lotteries are also altering their messages to fit the times, connecting to entertainment properties and gaining traction in social media playgrounds. Capitalizing on the country's gas crisis, the Missouri Lottery has partnered with pump owners to offer gas discounts …
Financial Crisis Becomes An Ad Crisis
I've always said that mergers and acquisitions only benefit the people who make the merger happen. Everyone else gets screwed. Adweek this week takes an even closer look at the newest consolidations taking place on Wall Street, which will bite some ad agencies in the butt: Banking failures and buyouts involving Washington Mutual and Wachovia sparked wildly volatile developments involving five ad agencies and nearly …
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Smith’s Soft Sell Firmed Up By The NRSC
Oregon Senator, Gordon Smith, is running an ad that shows him passing hate crime legislation with Ted Kennedy (an interesting angle, given that Smith is a Mormon and the LDS Church is firmly against homosexuality). Meanwhile, The National Republican Senatorial Committee is playing hardball on Smith's behalf, as he faces a challenge for his seat from the Speaker of the Oregon House of Representatives, Jeff Merkley. …
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Wrapped Up In (And Transformed By) Brands
In today's New York Times Magazine, "Counsumed" columnist, Rob Walker, examines at an academic study that indicates brands may have the power to shape our behavior. Not just purchasing behavior, mind you, the concept being forwarded claims that certain brands can make us run faster, jump higher, think more clearly, and so on. The upshot of the original study, and numerous replications, was that the subjects …
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